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It seems every time we turn on the TV, open a magazine or log on to social media we see a celebrity embarking on a new diet. Skip to said-celebrity frolicking around on a sandy beach sporting a perfectly sculpted physique. So how did they do it? Well some celebrities are said to have followed some pretty ‘out there’ diet plans, so-crazy in fact that we thought we'd compile a list some of the most ridiculous. 1. The Thin Air Diet  Who's done it? Madonna Two guesses what you can eat on this diet. That's right, absolutely nothing. Well, not...

Happy New Year from everyone at UFIT HQ! We hope you thoroughly enjoyed the festivities and are ready and raring to go now 2017 is upon us.  It's an exciting time for UFIT, with the launch of our three brand new flavours Iced Latte, Banana & Creamy Vanilla as well as the introduction of our new look packaging. We hope you love it as much as we do! You can also find us in more stores than ever with the launch of our Iced Latte and Chocolate UFIT in selected Sainsbury's Superstores, as well as our current listings in Tesco's,...

We are extremely pleased to announce that we've launched our new Iced Latte variant to add to our growing range of high protein drinks. UFIT Iced Latte combines 100% Arabica coffee with 22g protein for a healthy iced coffee drink that is low in fat and has no added sugar. UFIT Iced Latte not only offers the nutritious benefits of a high protein shake but also contains 113mg of natural caffeine from Arabica beans for a natural pick me up and can be used at any time of the day as a snack or on-the-go. UFIT Iced latte can be...

Have you spotted us in Asda? The Protein Drinks Co juggernaut rolls on and you can now buy our delicious and nutritious drinks at Asda stores nationwide. We are extremely pleased to be working with Asda as they extend their focus on healthier options throughout their stores. You will now be able to purchase Ufit, Ufit Pro50 and Uslim from the nutrition and health section so make sure you get that shopping list updated before your next shop! The importance of consuming enough high quality protein in your diet is now becoming more widely understood by both and we're very...

Here at The Protein Drinks Co we think differently and by thinking 'outside the bottle' we believe we can make a real difference to the way you go about your day and the way you view what and when you eat and drink. With that in mind, we're very proud to announce that we are now stocked in The Pasty Shop in selected London locations. "Protein in a pasty shop?" we hear you say!! Yes, that is correct, we believe there should be a high protein option in every fast food outlet to allow you to choose instead or alternatively...