Fuel with Purpose

We make high-protein, low-sugar shakes that fuel real life. From early starts to late finishes and everything in between, UFIT helps you make choices that feel good.

NOT FOR THE ELITE.

If you’re more “diary of a middle manager” than elite athlete, we’re for you.

Protein shakes often feel like they belong to a world of ice baths, 5am alarms and extreme fitness goals. But real life looks a little different. It’s busy calendars, long commutes, packed inboxes and trying to fit in a jog around the park when you can. That’s exactly where UFIT comes in. We’re not for the elite. We’re for everyone else.

UFIT is here to help you get a simple, convenient hit of protein in your day, without the pressure to be perfect. Whether you’re heading out the door without breakfast, powering through a busy afternoon, or just looking for a smarter snack, our shakes are made to fit around real life.

We create high-protein, low-sugar shakes that strike a market-leading balance of protein, calories and taste. With no added sugar (only what’s naturally found in milk), a fat-free and vegetarian-friendly formula, and added vitamins and minerals, our shakes are designed to support everyday choices that feel good.

Our values

Tasty shakes, packed with goodness. Made to fit around real life, not the other way round.

High protein

No added sugar

Energy boost

Low Fat, Low Calories

No Added Sugar, No Hidden Surprises

At UFIT, we don’t add any sugar to our shakes — not a spoonful. The small amount you see on the label comes from lactose, the natural sugar found in milk. It’s always been there, and it’s part of what makes milk, well… milk.

High Protein, No Compromise

We get it. There are plenty of protein options out there, but none quite like UFIT. Our shakes deliver a market-leading balance of protein, sugar and calories, so you get more of the good stuff without the unnecessary extras. Every bottle is carefully crafted to pack in quality protein while staying low in sugar and fat.

We’re always reviewing and refining our recipes and flavour profiles too, so every gulp tastes great and delivers on everything you need, every single time.

Made to Fit Around You

At UFIT, we believe protein isn’t just for one type of person, it’s for everyone. Whether you’re a busy parent tackling the school run, a student powering through a late-night study session, or commuting to the office on a rainy morning, UFIT fits right in.

Whatever your day looks like, we’re ready when you are. Here to fuel the moments that matter and give you a simple, delicious boost that works around you.

Lift the lid

We get it, ingredients lists can look a bit overwhelming. Long names and unfamiliar words can sound complicated, but there’s no mystery here. At UFIT, we believe in being upfront about what goes into our shakes and why it’s there.

That’s why we’ve broken down each ingredient in our range, explaining its role in helping us deliver the best taste, quality and balance. No jargon, no gimmicks, just simple explanations so you know exactly what you’re drinking.

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