We started UFIT to make great nutrition simple — no fads, no fluff, just seriously tasty drinks that deliver real results. High in protein, low in sugar, and packed with ingredients that support energy, recovery, and everyday performance. Whether you’re training hard or just keeping pace with life, UFIT fuels better.
How it all shook out
UFIT was born in 2014 with the vision to transform the way we snack on-the-go, by bringing you a range of convenient and healthy flavoured milkshakes.We often get asked where the name came from and it was purely based on our mission to create a range of convenient drinks that "fit around you", hence the name UFIT (see what we did there?!). Whether you're dashing out of the house in the morning and don't have time to grab breakfast or feeling peckish at your desk in the afternoon, the UFIT range offers something for you. Fast forward to 2020...in just 6 years, UFIT became the UK's No.1 high protein ready-to-drink range.
Our Mission
Frustrated with the lack of healthy and accessible flavoured milkshake options, we went to work on making high protein shakes a chiller essential with the goal of bringing the UFIT range to the masses. Whether you're male, female, young or not so young! Our audacious mission was to have our drinks stocked everywhere you would find cola and water. Now you can find UFIT in the flavoured milk and chiller sections of all major supermarkets, food-to-go fixtures, convenience stores and forecourts in the UK meaning our range really does fit around you!
Our Goal
Our goal is to help people get more out of every day and that’s what motivates us at UFIT. We strive to push the boundaries through continuous innovation with the aim of combining market leading nutrition with market leading taste.
Our Range
Whether you’re on the move, busy at work or looking for something to help keep you fuller for longer, our range of drinks and snacks make it simple and enjoyable for you to stay on top. Whatever your snacking goal, we have a product to suit all protein and calorie needs.
No pain, all gain
2014
The UFIT Brand launched under Lacka Foods, with Tesco as the first major listing
2019
UFIT wins Buckinghamshire’s “Business of The Year Award”
2020
UFIT becomes the UK's no.1 RTD protein brand
2022
Lacka Foods is acquired by Weetabix and hits over 70 million bottles sold.
