Some of you may have noticed that our promotional Terminator bottles have now hit Tesco, Morrisons and ASDA stores! What's it all about? We have teamed up with 20th Century Fox to celebrate the launch of the new Terminator Dark Fate Film which is being released on October 23rd and are giving you the chance to win a trip to LA!
The opportunity for us to work on this project was one that simply could not be missed. The 50g range was definitely the preferred product for the promotion as the look and feel of the bottle is best suited. The tag line ‘Feed The Machine’ supports the idea of ÜFIT fuelling your body and has been used on a number of adverts for the campaign.
An on-pack competition is featured on the front of the bottle and gives individuals the chance to win a trip to LA for 2 people. The competition runs until 30/11/2019 and details on how to enter are stated on the back of the pack.
Some Above The Line marketing activity will go live in Leicester Square, London, a few days before the launch of the film in October. Alongside this, we will be running a social media campaign to support the activity and boost awareness. This will include running mini competitions and prize give aways.
So keep your eyes peeled for our bottles on shelf and good luck!