If you’re a fan of our products, you would have noticed that our market leading UFIT range has changed slightly recently! Why did we decide to make these changes we hear you ask? Well, we’re always looking to improve and customer feedback is so important to us! After extensive consumer research, we decided to make the below changes.
We wanted to take it that one step further when it comes to sustainability and caring for our planet. That’s why our new bottle has been developed from PET material that has already had a previous life as a bottle. What’s more, all of the packaging that we use from our bottles and our caps to the trays that carry our products are all 100% recyclable! This means no single-use plastic material is used within the UFIT range and we’re doing everything we can to reduce and eventually eliminate virgin plastics completely.
Based on the consumer research that we carried out, we identified a number of different nutritional areas that people were focusing on when purchasing a protein drink. We decided to make the below changes to increase our appeal to a wider target audience:
- Protein content upped from 22g to 25g of protein
- Our whole range is now fat free
- Lower in calories
- Made with natural colours and flavours
- Vegetarian friendly
This year we also decided to launch a lower calorie UFIT Lite range. The idea behind this was to be able to provide a product which meets the needs of consumers who are looking for a slightly lower calorie snack. Some key benefits of this range are:
- Under 100 calories
- 15g of protein
- No added sugar
- Lactose free
- Fat free
UFIT Lite is available in Strawberries & Cream and Smooth Chocolate flavours. You can find it in Morrisons and Boots stores or online from Ocado and our very own website!
Flavour has always been a top priority for us and we wanted to create a healthier snack alternative which didn’t lack on taste or texture. Everybody loves our 5 classic flavours but we decided to up the game this year and launch 2 ‘Funky Flavours’! Our Salted Caramel and White Chocolate 25g Shakes have been a massive hit and become a new favourite for many consumers!
You can find these flavours in Tesco, Morrisons or online from our website.
We hope that this article has helped to answer a few of your questions, remember you can always hit us up on Instagram, Twitter and Facebook or drop us an email at email@example.com!